Triumph celebrates rebirth 20 years later

One of Britain's most distinctive brands is to celebrate its rescue and rebirth from 'oblivion', reports the Daily Telegraph.

When Triumph Engineering Co Ltd went into receivership in 1983, Britain's contribution to the world of motorcycling came close to disappearing forever. Yet British bikes and the brand's strong legacy were rescued when business magnate John Stuart Bloor took on the company and relaunched it as Triumph Motorcycles.

Following a substantial £80m investment, the brand has become a solid example of the best in British engineering and manufacturing. Today the firm's Hinckley factory is recognised as one of the most efficient motorcycle factories in the world, producing some 46,000 models each year.

Yet the threat of disappearing forever is still remembered by the brand and to mark its remarkable rescue, Triumph is to host a day of celebration. The "Triumph Live" event at the Mallory Park race circuit in Leicestershire will take place this September and will see a full programme of on and off track activities in honour of the firm's dramatic recovery.

In addition to a round of special invitation races, extreme stunt motorcycling and a round of the Triumph Triple Challenge, the event will offer visitors the chance to explore the history of the brand since its rebirth. As well as the latest line of bikes from the company's demo fleet and historic examples, visitors will be able to see the company's manufacturing plant in Hinckley - eight miles from Mallory Park - and see where everything from domed badges to exhaust pipes come together to make Britain's best known bike brand.

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